St. John's Clinic - Audiology aims to change the perception of hearing aids among the 50-plus generation. With the help of a new, state-of-the-art digital hearing aid with a groundbreaking new design, adults beginning to experience hearing loss don't have to give up on looking as good and as young as they feel.

The new groundbreaking hearing device with sleek lines, hot colors and brushed metallic surfaces appears to have more in common with modern high-tech communication devices or fashion accessories than traditional hearing aids. Called Oticon Delta, this state-of-the-art digital hearing device combines eye-catching contemporary design with the most advanced hearing aid technology available today.

"This is not your grandfather's hearing aid," says Shari Norval, St. John’s Clinic audiologist. "For the first time, I can offer patients a hearing device that meets the important image and style demands of people in the 50s and 60s and provides the needed boost in listening clarity for mild to moderate hearing loss."

A fear that hearing aids will make them look older and out of step with their active, busy lifestyle prevents many adults from taking advantage of the extra edge provided by hearing amplification.

"Every second a person over the age of 50 experiences loss of speech clarity in noisy listening situations such as work, social gatherings and crowded restaurants," says Norval says. "They may still hear well enough to get by in less demanding situations but more and more, they will find that they are understanding less of what is being said."

The device comes in seventeen different brushed metallic colour styles, ranging from "Cabernet Red" and "Artic Blue" to "Racing Green" and "Wildlife" that give this sleek and fashionable hearing device a new attitude for a new generation of hearing aid users.

FOR MEDIA INFORMATION, CONTACT ST. JOHN’S MEDIA RELATIONS AT 417-820-2426 OR CSCOTT@SPRG.MERCY.NET.